Data Environment

Short-Term eOne Data Strategy

What it is:

1. Utilize audience research to inform audience build strategies (i.e. targeted direct media buys, intentional partnerships (i.e. Revolver), etc)

2. Capture and harvest data around these audiences using partners like Klayvio and Linkfire

3. Store audience in walled gardens (i.e. Facebook/Google)

Long-Term eOne Data Strategy

What it is:

1. Utilize audience research to inform audience build strategies (i.e. targeted direct media buys, intentional partnerships (i.e. Revolver), etc)

2. Capture and harvest data around these audiences using partners like Klayvio, Linkfire and Appreciation Engine)

3. Store audience in walled gardens (i.e. Facebook/Google) as well as DMPs to allow for programmatic media buys/monetization of audience pools.

What you get versus the short term strategy:

1. Data ownership - by using a DMP versus storing audiences in Google and Facebook, it allows for more scale in media purchases and the ability to monetize data.

2. Consolidated data warehouse - building a warehouse, while sometimes and arduous and costly process, will help centralize data leading to more transparency and easier reporting. It also opens the door for advanced analytics and automatic triggers.

You should be able to zoom into the below, and click on the notes icons next to DMP and Data Warehouse for more information on them.